Today something more about SERP features!
?? The Search Engine Results Page
This is the list of pages returned by Search Engines for a certain keyword or phrase a user asked.
✔️No longer is organic ranking the best way to increase your traffic as there are so many other features that sites like Google have introduced which are distracting the users from the organic list.
✔️These features are called SERP features and include things like featured snippets, knowledge panels, and local packs.
✔️When a user searches, these features are breaking up the results and providing other options that can be clicked on – reducing the likelihood of your high ranking result showing up.
✔️With the increase in these, it is important that you are aware of how to manage this.
✔️To get around this trend, you’ll need to monitor which features show up when your keywords are entered and also track how you rank with these features.
There are some applications that can help you with this so make sure to stay on top of this trend.